novellhall Chapter 73 went viral, and its popularity skyrocketed.
Chapter 73 went viral, and its popularity skyrocketed.
Chapter 72: Sudden Popularity and Soaring Views (Long Chapter)
A week quickly passed, and the first 10 episodes of "Someday or One Day" had already aired.
The CSM50 city ratings and national network ratings are steadily increasing every day.
The show consistently topped the ratings every day during the 19:30 PM to 22:00 PM time slot.
By Friday, the CSM50 city ratings had reached 2.021, with a market share of 13.47.
The national viewership rating reached 2.056, with a market share of 14.22.
Both ratings using different algorithms exceeded 2, making it a true blockbuster.
Keep in mind that this is only the 10th episode yet, so it's safe to say that the average viewership rating for "Someday or One Day" will definitely break 2.
Looking at the performance of all Hunan TV dramas this year, only "War and Beauty" at the beginning of the year achieved a viewership rating of over 2.
With the show "Someday or One Day" achieving such high ratings, Zhou Minghui from Hunan TV's marketing department is extremely pleased with himself.
They took a risk and paid a high price to acquire this obviously low-budget idol drama, and finally reaped a rich reward.
Not only did it generate substantial revenue for the station, but it also earned public praise from the station's top leaders.
The number of views on various video websites has also increased rapidly. On Tudou, which has the highest share, the total number of views for the 10 episodes of "Someday or One Day" has exceeded 3000 million.
The amount of discussion online is overwhelming.
I Want to See You, Huang Yuxuan, Wang Quansheng, Chen Yunru, Li Ziwei, Mo Junjie, I Want to See You, I Want to See You, I Want to See You, Someday in the Past or Future, Möbius Strip...
These 10 most popular keywords from the drama "Someday or One Day" have generated over 150 million searches on Baidu in a week, and over 2500 million posts on Baidu Tieba.
The official Baidu Tieba forum for "Someday or One Day" has over 40 followers.
In short, "Someday or One Day" was a huge hit.
More importantly, this is an idol drama, which gives actors a boost that other dramas can't match.
There has always been an asymmetry in the TV drama market: some TV dramas have extremely high viewership ratings, but their online discussion and the boost to the actors' popularity are not particularly outstanding.
Some TV dramas may not have particularly high viewership ratings, but they generate a lot of online discussion and significantly boost the popularity of the actors.
A major reason for this is the difference in the target audience.
For example, CCTV's opening drama of the year, "Qiao Family Courtyard," achieved a phenomenal rating of over 7 points, breaking CCTV's ratings record after the implementation of the new ratings algorithm.
However, apart from print media, especially mainstream media, which reported on the show quite a bit, the actual online exposure and discussion surrounding the show, as well as the boost to the popularity of the main actors, were completely inconsistent with the show's ratings.
The reason is that "Qiao Family Courtyard" is a period drama, and its main audience is middle-aged and elderly people over 30 years old.
They watch dramas attentively, follow them punctually, and contribute to the ratings every day without fail, but they don't deliberately remember the actors' names, much less speak out on the internet.
This results in high TV ratings for the series, but very low online discussion.
Several main actors, such as Chen Jianbin and Jiang Qinqin, were naturally very popular when the series was airing and won various awards at several television festivals. However, their popularity was not commensurate with the ratings.
In contrast, "Someday or One Day" naturally cannot compare with "Qiao's Grand Courtyard" in terms of viewership ratings, but its main audience is young people aged 15-35.
Of course, this is also related to their viewing habits. Now that there are internet video websites, many young people will not sit in front of the TV to watch TV dramas on time. They can just watch them online an hour later, and the effect will be the same.
If we take into account the viewership on various video websites on the Internet, the ratings of "Someday or One Day" would at least double, but there is still an insurmountable gap compared to "Qiao's Grand Courtyard".
These people are the main consumers in today's society and also the most active audience group. Many of them like a show, and they not only watch the show, but also pay attention to the actors and even become fans. They also discuss it online and offline and support it in various ways.
Although both are male leads in hugely popular dramas, Chen Jianbin's fame and popularity are definitely lower than Lin Zixuan's.
Data speaks for itself: In the recent week's Baidu search rankings of male and female celebrities, Lin Zixuan and Dong Xuan both made it into the top three.
Lin Zixuan's Sina blog and Baidu Tieba Xuanyuan Bar have both surpassed 120 million followers, entering the top 10 of the follower rankings. Moreover, the number of followers is still growing rapidly, and the rankings will inevitably rise significantly after the TV series has finished airing.
Lin Zixuan actually has a more intuitive standard of measurement.
Since the TV series aired, the daily increase in popularity detected on his panel has never been less than 40, which is basically the same as the increase in popularity brought about by the most intense war of words with La Ying.
Furthermore, starting from Wednesday, Lin Zixuan discovered that several groups of paparazzi were secretly following him.
Fortunately, Chu Qingxuan had the foresight to remind him that he had bought a house in Wancheng Huafu in advance and had already moved in.
Otherwise, if I were still living in the Beijing Film Academy residential area, I would be driven crazy by the dogs, and they would discover all my privacy.
Its commercial value goes without saying.
Just one week after the TV series finished airing, invitations to Lin Zixuan to participate in various commercial activities poured into the studio like snowflakes, and the price for commercial performances even increased to 30 yuan per show.
Beyond commercial performances, GG has also received numerous offers for endorsements, with endorsement fees generally ranging from 50 to 60 yuan.
Ten thousand yuan per year.
The same applies to Dong Xuan; her original commercial performance fee was only 8 yuan per show, but now it has increased to 20 yuan per show.
Even more outrageous, some business owners, who are probably loyal fans of the couple from the drama "Someday or One Day," wanted Lin Zixuan and Dong Xuan to attend events together, offering as much as 35 yuan per person for commercial performances.
Lin Zixuan advised Chu Qingxuan to refuse all GG endorsements for the time being, and to wait until the TV series finished airing before making any decisions. He believed that the endorsement fee would increase by then.
As for commercial performances, we should naturally start accepting them, and we must take advantage of the popularity when "Someday or One Day" airs.
Moreover, accepting commercial performances at this time can attract local media coverage, which is also a form of promotion for the TV series and can generate buzz for it. It's a mutually beneficial cycle.
Chu Qingxuan has already started selecting merchants and arranging her itinerary.
Of course, Lin Zixuan also instructed her to prioritize inviting her to commercial performances with Dong Xuan.
Making more money is one aspect, but more importantly, it's also an opportunity to generate more buzz and increase the popularity of the TV series.
He also wanted to take this opportunity to see how Dong Xuan's popularity was growing, and of course, he hoped to find an opportunity to absorb her popularity to speed up his cultivation.
At this time, the paparazzi are following closely, and under normal circumstances, the two would hardly have the opportunity to have in-depth conversations. If that were the case, it would truly become solid evidence that they are a couple.
However, if the two participate in commercial performances together and stay at the same hotel at night, wouldn't that present an opportunity? No matter how skilled the paparazzi are, they can't possibly come to a five-star hotel to follow you.
Of course, this was also Dong Xuan's request. When she learned that she could get 35 yuan for performing on the same stage with Lin Zixuan, she was overjoyed and immediately called Lin Zixuan. She also missed the fun of fighting with Lin Zixuan.
However, this schedule needs to be coordinated by Chu Qingxuan and Dong Xuan's agents. After all, Dong Xuan is currently filming, and she needs to communicate with the production team before asking for leave to perform commercially and earn money.
There is another situation that also reflects his and Dong Xuan's popularity.
His assistant told him that starting Wednesday, small shops near schools of all sizes in Beijing had begun selling posters and stills of Lin Zixuan and Dong Xuan from the drama "Someday or One Day," and at the highest prices, they were still in short supply.
According to him, the prices of celebrity photo booth pictures and posters are also tiered. The prices of celebrities like Huang Xiaoming, Hu Ge, Liu Qianqian, and Fan Xiaopang are in the first tier, while the prices of other celebrities are lower.
Unexpectedly, Lin Zixuan's posters and photo booth pictures immediately entered the top tier as soon as they were put on the shelves, while Dong Xuan rose directly from the third tier to the first tier.
Take posters for example. A single poster of Lin Zixuan and Dong Xuan can sell for 2.2 yuan, while posters of Xu Qing, Li Bingbing, Gao Yuanyuan, Xu Jinglei, Yan Kuan and others sell for 2 yuan each, and other lower-end posters can only sell for 1.8 yuan each.
Saturday morning.
Mango TV's office building.
The GG Business Development Department, which should have been resting, was bustling with activity, and all the employees were working overtime.
All of this is because of the popularity of "Someday or One Day".
"Someday or One Day" became a hit as soon as it premiered, and its ratings have been steadily rising ever since. On Friday, both the ratings and the two statistical methods both exceeded 2.
The show boasts incredibly high viewership, and its audience is comprised of the most powerful consumer group.
GG merchants saw a huge business opportunity and couldn't sit still, waving their checks and demanding to enter the market.
Furthermore, some GG vendors who had already signed contracts have proactively offered to extend their GG sessions by charging higher prices.
This has put the entire GG business development department in a happy predicament.
In fact, the early-stage sponsorship of the drama "Someday or One Day" was successful. The title sponsorship alone sold for 1000 million yuan, and with the pre- and post-show promotional fees, the total promotional fees have exceeded 3000 million yuan.
But who would complain about having too much money? There's no reason to turn away money that's offered to you.
Besides, it's not easy for a hit drama to emerge, so its value should be maximized.
Sure enough, on a perfectly good Saturday, everyone in the investment promotion department was dragged in by their boss, Fang Ming, to work overtime.
First, determine the maximum amount of time that can be allocated for editing in a TV series; second, verify the qualifications of editing service providers; and third, negotiate prices with them.
At this moment, Fang Ming felt particularly resentful that the TV series "Someday or One Day" only had 26 episodes. He thought, "If it had 40 episodes, how wonderful that would be."
Left with no other option, he had to bring up his infamous suggestion again to the station's top management, demanding that the remaining episodes of the TV series be re-edited, turning 16 episodes into 20.
In this way, GG fees can be sold for a much larger amount.
The top leadership naturally gave their full support, which is a long-standing tradition at Hunan TV.
Whenever a hit drama series is produced, if the episodes are too short, Hunan TV will inevitably tamper with them.
Each episode begins with a 3-minute recap of highlights from previous episodes and ends with a 3-minute preview of the next episode.
This reduces the length of each episode by 6 minutes, cutting 16 episodes into 20 episodes—easy and seamless.
As for whether doing this will cause viewers to curse, who cares if there's money to be made?
Besides, with such a generous prize to be won, what's wrong with letting the audience criticize a few times?
Thus, it wasn't just the investment promotion department that was working overtime; the production department was also working overtime to re-edit the episodes that hadn't even aired yet.
Ultimately, the advertising department generated over 2000 million yuan in additional advertising fees for the drama "Someday or One Day".
After a day of communication and planning, Chu Qingxuan finally confirmed a 10-day commercial performance schedule for Lin Zixuan.
The first three days were naturally dedicated to joint commercial performances with Dong Xuan, totaling four shows.
Two matches will be held in Beijing on Sunday.
A match on Monday in Shanghai.
A match was held in Guangzhou on Tuesday.
The following seven days were dedicated to Lin Zixuan's solo commercial performances in Beijing and several surrounding cities, with two shows each day.
Frankly speaking, from a purely money-making perspective, going to Shanghai or Guangzhou is not worthwhile.
Because if you're in the same place, you can easily attend two events a day, which would cost 60 yuan.
However, we can't think of it that way. We can't just think about making money. If the two of them appear together at a commercial performance, it will definitely attract a lot of media attention.
This will also greatly help promote the TV series.
Moreover, Lin Zixuan was even thinking of cultivating with Miss Dong Xuan, absorbing her energy to help his cultivation.
On Sunday, Lin Zixuan and Dong Xuan met up and participated in two commercial performances in Beijing: one for the opening of a real estate development and the other for the anniversary celebration of a shopping mall.
Each event was very simple: the two of them would go on stage and sing two songs together, the theme song of "Want to See You", "Want to See You, Want to See You, Want to See You" and "Someday in the Past or Future".
After the performance, they cut the ribbon with the boss, said a few nice words, the event ended, and they left, easily pocketing 35 yuan each.
During this commercial performance, Lin Zixuan finally witnessed the terrifying popularity of the on-screen couple Li Ziwei and Huang Yuxuan from "Someday or One Day".
Because when they go to commercial performances, they always negotiate with the businesses in advance, and the businesses will publicize their arrival beforehand.
As a result, every event was packed with enthusiastic fans.
He roughly estimated that there would be no fewer than 1 people present.
Young boys and girls of all kinds held up his support signs, and when he arrived, they shouted like a tidal wave.
The commercial performance was filled with screams and shouts.
Fortunately, the security arrangements made by the organizers were in place; otherwise, Lin Zixuan would have been really worried about a potential safety incident.
What made me happiest was that more than 10 media reporters were also present.
Given their current popularity in Beijing, it's impossible for them to avoid being with paparazzi.
After the afternoon activities ended, it was still quite late, so the two of them simply took their teams and flew directly to Shanghai.
That evening, at the Hilton Hotel in Shanghai, Dong Xuan pulled Lin Zixuan directly into her room.
As soon as the door closed, Dong Xuan threw herself into Lin Zixuan's arms and gave him a sweet kiss. "You little rascal, did you miss me?"
Lin Zixuan returned the kiss passionately, "Of course I want to."
"Then let your older sister check it out. What do you really want?"
"Okay." Lin Zixuan picked her up and carried her towards the bedroom, dropping equipment as they went.
A cheerful and sweet song began to play.
Dong Xuan was genuinely excited. She never expected that "Someday or One Day," which seemed ordinary to the industry before filming began, would become so popular.
He himself was directly promoted to the top tier because of this, it was like a dream, so wonderful that it was unbelievable.
She had long been aware of how important status was in the entertainment industry, but none of that had ever made her feel it as strongly as it did now.
Since the hit drama "First Love" aired, her status in the "A Gentleman's Pursuit" crew has risen sharply, and her treatment has also improved significantly.
Both the director and the producer began to shower her with attention and care, treating her like their own mother.
Before "Someday or One Day" aired, she took two days off to promote the show, which made the director a little unhappy.
But now, everything has completely reversed. This time, I heard that Dong Xuan is taking leave to continue promoting "First to See You" (which is actually just a commercial performance to make money, with promotion being secondary).
The director didn't hesitate at all and simply asked if a week would be enough.
Of course, what's even more gratifying is the huge increase in commercial value, which translates into real money and tangible benefits.
According to the plan her agent had given her, she would earn more than 300 million yuan this week, even after deducting the agency's share and taxes.
She can get close to 100 million yuan herself, which is almost equal to her entire income last year.
As the female lead in the TV series, she was very clear about the role Lin Zixuan played in the show. Although she knew he was a scumbag and had no intention of seriously dating her, she was aware of his role.
But Lin Zixuan's image in her heart became even more lofty and perfect, and coupled with Lin Zixuan's super strong fighting ability, she became more and more infatuated with him.
Now that she finally had a chance to be alone with Lin Zixuan, she naturally wanted to unleash the passion in her heart.
Flowers bloom and fade, and four years have passed in the blink of an eye.
The two fought for four rounds before Dong Xuan finally collapsed from exhaustion and fell into a deep sleep in Lin Zixuan's arms, completely satisfied.
Lin Zixuan opened the panel in his sea of consciousness:
Name: Lin Zixuan Age: 21 (123)
人气：417531
The price is: 49/100 (mid-stage of this energy).
Target 1, from gas: 2817351
It seems that after the broadcast of "Someday or One Day", not only herself, but Dong Xuan's popularity has also increased by no less than hers, with a daily increase of more than 40.
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