novellhall Chapter 74 The Commercial Value of Spring Festival Gala Invitations
Chapter 74 The Commercial Value of Spring Festival Gala Invitations
Chapter 73 The Commercial Value of a Spring Festival Gala Invitation (Long Chapter)
It's Monday night again.
"Someday or One Day" continues to air.
Many viewers were surprised to find that the originally 26-episode TV series had become a 30-episode TV series.
As I continued watching, after the theme song finished, a 3-minute replay of highlights from the previous episode appeared.
Viewers realized that Hunan TV was once again shamelessly prioritizing money, cutting a 26-episode drama into 30 episodes.
Everyone started cursing, calling Hunan TV shameless and greedy.
Despite the criticism, it did not dampen anyone's enthusiasm for watching the show.
The plot is getting more and more exciting, and the interactions between Li Ziwei and Huang Yuxuan are becoming sweeter and sweeter. At the same time, more and more mysteries are emerging, making it impossible for viewers to stop watching.
On this day, the viewership ratings for "Someday or One Day" reached a new high.
CSM50城收视率达到了2.321，收视份额15.42，12集的平均收视率也已经达到了1.61
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The national viewership rating was 2.356, with a market share of 16.17, and the average viewership rating for all 12 episodes reached 1.63.
A true blockbuster drama of the year.
After receiving the latest ratings, the leaders of Hunan TV, who had been somewhat worried, were completely relieved. Thinking about the large amount of extra revenue they had earned, they all praised Fang Ming from the advertising department.
However, there was a flood of criticism online regarding Hunan TV's actions.
But Hunan TV didn't care at all. They had already gotten the money, so they thought, "Go ahead and criticize us. We will never talk back, never defend ourselves, and certainly won't make any changes."
Even Lin Zixuan and Dong Xuan, who were far away in Guangzhou, were chased by reporters after their commercial performance on Tuesday, asking them what they thought of Hunan TV's approach.
No matter how I look at it, I'll just sit and watch.
The two of them are not naive, so of course they couldn't comment on the TV station's behavior. They simply said that they were just actors, and after the TV series was completed, they could only cooperate with the promotion; the rest was none of their business.
The commercial performance on Tuesday actually ended quite early, but Lin Zixuan and Dong Xuan tacitly chose to stay an extra night in Guangzhou.
Once they return to Beijing, it's unlikely they'll stay in the same hotel again, since their upcoming commercial performance schedules will be separate.
Given their current popularity, they would definitely be relentlessly followed by media reporters and paparazzi, making it even more impossible for them to go to Dong Xuan's house.
Staying an extra night at the Four Seasons Hotel in Guangzhou is the best option.
Thinking about the farewell the next day, Dong Xuan's famous saying resurfaced: "You little rascal, you're leaving tomorrow, so I'm going to give you a good thrashing today, so you won't go and ruin other girls."
Repeated battles and repeated defeats, repeated defeats and repeated battles.
Flowers bloom and fade, and six whole years have passed.
The two fought for six rounds before Dong Xuan finally exhausted her last bit of strength and fell into a deep sleep in Lin Zixuan's arms, completely satisfied.
Lin Zixuan opened the panel in his sea of consciousness:
Name: Lin Zixuan Age: 21 (123)
人气：1237531
Cultivation level: 50/100 (Mid-stage Qi Refining)
Target 1, Popularity: 2437351
. twenty four
Congratulations! Your cultivation has reached the sixth level of Qi Refining.
It's a bit of a pity that Dong Xuan still has over 240 million followers she hasn't absorbed.
But it doesn't matter, it's not going anywhere anyway, it'll be mine sooner or later, it's just a matter of time.
To everyone's surprise, amidst the overwhelming criticism of Hunan TV online, the ratings for "Someday or One Day" actually saw a significant increase again.
CSM50城收视率达到了2.583，收视份额16.83，14集的平均收视率也已经达到了1.65。
The national viewership rating was 2.591, with a market share of 17.97, and the average viewership rating for all 14 episodes reached 1.67.
The viewership rating increased by a full 0.3 percentage points.
On Tuesday, the number of views on major video websites on the Internet increased significantly.
On Tudou alone, "Someday or One Day" garnered over 1200 million views on the first day, and its cumulative views reached 5500 million.
Afterwards, Hunan TV's marketing department analyzed that the online backlash had actually drawn viewers to "Someday or One Day".
. . . . . .
Many viewers who hadn't watched "Someday or One Day" before were drawn in by the online criticism and ended up watching it out of curiosity.
This was truly an outcome no one had anticipated.
Harper's Bazaar Men and the December issues of L'Officiel Hommes were also released around this time.
It is said that the magazine organizers, seeing the immense popularity of "Someday or One Day," specially reprinted 50% more copies.
To everyone's surprise, both magazines sold out within two days of being put on the shelves.
Many fans complained online that the magazine publisher was stingy and printed too little, preventing them from buying a copy, which caused quite a stir online.
Actually, they misunderstood. Fashion magazines are not like popular magazines such as "Zhiyin" and "Yilin".
They all have a fixed customer base, targeting fashion-conscious or business people, with men making up the vast majority, and sales are generally relatively stable.
Moreover, they don't make money through sales volume, but through prestige. With prestige comes brand sponsorship.
Given the popularity of "Someday or One Day" and Lin Zixuan, they've already increased the print run by 50%, which is quite a generous investment.
Who knew that Lin Zixuan's female fans would buy so enthusiastically, selling out the magazine in an instant.
However, this incident also made more people realize Lin Zixuan's popularity and commercial value.
This time, without Chu Qingxuan having to take the initiative to contact them, several fashion magazines reached out to her.
However, Lin Zixuan wasn't very interested when she saw that all the offers were from second-tier magazines. "Sister Qingxuan, aren't there any first-tier magazines?"
"Zixuan, next month is the first issue of the year, such an important time slot. Top magazines have already booked big names, and with your current status, they probably don't even want you."
"Prestige?"
"Yes, you're incredibly popular right now, but what about your commercial value? Your fashion sense? Your movie box office? You're still a long way from being a true idol superstar in these areas."
Lin Zixuan was a little discouraged. "Then forget it. Let's just turn down all these second-tier magazines. We're too busy to handle them anyway."
o。
Subsequently, the viewership ratings, online streaming numbers, and online discussion surrounding "Someday or One Day" steadily increased.
Seeing the phenomenal ratings of "Someday or One Day," many television stations couldn't sit still and called National Chang Sheng Film & Television Company to negotiate the purchase of second and third-run broadcast rights.
In particular, Beijing TV, Shanghai TV, and Anhui TV, which had participated in the preview screening, are now kicking themselves and have joined the ranks of those buying the second-run broadcasting rights.
However, given the established presence of these three top-tier satellite TV stations, it's unlikely they'll air the show during prime time. The most probable scenario is that it will air during a secondary prime time slot (9:30 PM to 11:30 PM).
Even Hunan TV has offered to purchase the exclusive second-run broadcasting rights, with a very attractive price of 50 yuan per episode, almost matching the price of the first run.
Even Zhang Guoli, who was used to seeing the world, found this result hard to believe.
He really didn't expect that a low-budget drama he invested in just because of Xu Qing would become such a sensation.
He didn't make the decision alone, but instead called Lin Zixuan and Xu Qing to hold a three-way conference call to solicit their opinions.
Lin Zixuan naturally did not want Hunan TV to continue broadcasting it exclusively, as this would be detrimental to the continued spread of its popularity and did not align with his wishes.
Furthermore, based on the current viewership data for "Someday or One Day," the revenue from selling it to multiple satellite TV stations would likely be no less than 50 yuan per episode.
Moreover, from the perspective of making friends, one should not reject other TV stations; partnering with Hunan TV is definitely not the best option.
He suggested that he hoped more television stations would participate.
Xu Qing naturally followed his lead in this matter.
Finally, Zhang Guoli adopted his suggestion and proposed to sell the second-run broadcast rights to all satellite TV stations for 10 yuan per episode and to all local TV stations for 2.5 yuan per episode.
Of course, payment must be made in one lump sum; no credit will be available.
The rights to the third round of broadcasting will not be sold for the time being; we'll wait for the results of the second round.
Lin Zixuan returned to Beijing to continue performing commercially and earning money. The performances went smoothly and were quite easy, but the audience was even more enthusiastic each time.
The originally planned 10-day commercial performance quickly came to an end, but the popularity of the TV series continued to rise.
More commercial performance invitations are still flying towards him like snowflakes.
Moreover, many of these events involve Lin Zixuan and Dong Xuan performing together at commercial events.
After discussing it, Chu Qingxuan and Lin Zixuan decided to add five more days to the commercial performance schedule. After all, it would be foolish not to make money when there is money to be made, especially since this was a way to make a lot of money easily.
However, after Lin Zixuan and Dong Xuan talked on the phone, Dong Xuan really wanted to perform together with Lin Zixuan again and have some time alone together.
But she was filming the TV series "A Gentleman's Pursuit" after all, and she was the female lead with a lot of screen time.
Having just taken a week off and only returned to work on set for three days, I was too embarrassed to ask the director for help again, so I had no choice but to give up.
Lin Zixuan had no choice but to lead his team alone once again on a commercial performance journey to make money.
Not only did he receive commercial performance offers, but he also received a ton of endorsement offers.
Moreover, in the third week, a post on Tianya Forum quickly went viral, attracting public attention and making "Someday or One Day," Lin Zixuan, and Dong Xuan a hot topic again.
The post was made by a girl from Shanghai. In the post, she complained that she saw that Huang Yuxuan's clothes in the drama "Someday or One Day" were very beautiful, but she went to several Qiushuiyiren stores and couldn't buy the same clothes because they were all sold out.
The post immediately attracted comments from netizens across the country, who reported that the same thing happened at Qiushuiyiren stores in their localities.
Later, it wasn't just female viewers who were talking about the Qiushuiyiren brand; male viewers joined in, complaining that the Semir brand stores were the same, and the Semir clothes worn by the adult Li Ziwei were also sold out.
News media immediately followed up, and sure enough, after visiting Semir and Qiushuiyiren stores, the situation was exactly as described online.
It wasn't just clothing; almost all brands that had product placement in the TV series "Someday or One Day" saw a surge in sales in December, including Fiyta watches, Bird mobile phones, and more.
The audience was stunned; they hadn't realized that the drama "Someday or One Day" had such a huge impact.
More viewers were drawn in, and the TV series' ratings and online streaming numbers saw varying degrees of growth.
Of course, the biggest beneficiaries were Lin Zixuan and Dong Xuan, whose commercial value increased significantly.
Brand endorsements came flying in at them like snowflakes.
Endorsement fees have also increased significantly, and the brands that invite them to endorse their products have also begun to improve in quality.
The endorsement fees for major brands have risen to 100 million yuan per year, and the fees for smaller brands are even higher.
Semir even offered him a two-year brand endorsement contract worth 300 million yuan.
This endorsement fee has already placed it firmly in the top tier among mainland Chinese celebrities.
It's worth noting that Xu Qing's current endorsement fee is only 100 million yuan per year.
Not only him, but Dong Xuan's situation was similar, her commercial value also soared, and her endorsement fee reached the standard of one million yuan.
Qiushuiyiren also offered her a two-year brand endorsement contract worth 300 million yuan.
This is the power of idol dramas to make stars; as long as the drama is popular, the boost to the male and female leads is enormous.
At this point, Lin Zixuan no longer needed to wait. He let Chu Qingxuan screen the brands and communicate with them. His only requirement was to only accept endorsements from major brands.
Another piece of good news has arrived: COSMOPOLITAN, one of the top five women's fashion magazines, couldn't sit still and sent an invitation for a cover photo shoot.
However, instead of inviting Lin Zixuan alone, they invited both Lin Zixuan and Dong Xuan to shoot the cover photo together next month, clearly valuing the popularity of the two together.
Upon receiving this information, Lin Zixuan didn't feel much, after all, it was a women's magazine.
But Chu Qingxuan and Dong Xuan were overjoyed, as this represented recognition from the fashion industry.
Dong Xuan, in particular, immediately called Lin Zixuan, her excitement practically overflowing through the radio waves.
During the phone call, she even shyly suggested that after the magazine shoot, they should find a place to celebrate, and she could help Lin Zixuan learn some new things.
Lin Zixuan was overjoyed and immediately instructed Chu Qingxuan to reply and coordinate the filming arrangements.
What surprised Lin Zixuan the most was that, right after he came off the commercial performance stage that day, his agent Chu Qingxuan excitedly told him, "Zixuan, great news! The Spring Festival Gala production team just called and said your song 'Chinese Language' has been selected for the Spring Festival Gala."
Lin Zixuan was overjoyed. The news he had been waiting for for two months had finally arrived. He had almost given up, but unexpectedly, his wish had come true.
You have to understand that this is the Spring Festival Gala, the platform with the highest exposure in China, and it wouldn't be an exaggeration to say that it's the platform with the highest exposure in the world.
Keep in mind that this is 2006. On New Year's Eve, it's a tradition for almost the entire nation to sit together as a family for a reunion dinner and watch the Spring Festival Gala.
The Spring Festival Gala has a viewership rating of over 70% and a market share of over 95%.
It is the highest stage that all artists in China dream of reaching.
Many artists and singers became famous overnight and became household names after appearing on the Spring Festival Gala stage just once.
Conversely, the selection process for the Spring Festival Gala is extremely rigorous, because the pool of candidates they can choose from is vast, and they have no shortage of big-name celebrities.
However, apart from stars from Hong Kong, Taiwan, and ethnic minorities, the singers who appear on the Spring Festival Gala are basically monopolized by various cultural organizations and major record companies.
Actually, when Lin Zixuan's "Chinese Language" was first released, the Spring Festival Gala program team considered inviting him.
However, some leaders had concerns. After all, Lin Zixuan had offended too many big names in the music industry in the past, and they were worried that inviting him to meet with other guests would affect the atmosphere of the program and even cause conflicts, so the project was shelved.
I just didn't expect "Someday or One Day" to become so popular after it aired. With Lin Zixuan's popularity rising, plus the inherent political correctness of the song "Chinese".
The Spring Festival Gala organizers finally made up their minds and formally invited Lin Zixuan to participate in this year's Spring Festival Gala.
"Great, Qingxuan! When does the Spring Festival Gala rehearsal start?"
Preparations for this year's Spring Festival Gala began as early as September, and most of the programs have already been selected and rehearsed three or four times. He is completely cutting in line.
"No rush, we'll let you know the specific rehearsal time later."
"Oh, there's no rush. It's already late December. The regular programs have probably been rehearsed several times by now, right?"
"You don't need to worry about that. The previous rehearsals weren't real rehearsals; they were just the production team selecting the programs. Besides, the singing performances were all pre-recorded."
"Pre-recorded? Isn't that lip-syncing?" Lin Zixuan was shocked; he really didn't know about this.
"Don't talk nonsense about lip-syncing. For such an important stage, of course it has to be pre-recorded. Otherwise, who will be responsible if something goes wrong halfway through?"
Chu Qingxuan said matter-of-factly, "Don't even mention a newcomer like you. Even some veteran singers with excellent singing skills can only record in advance. It's not a matter of whether you want to or not, but the rules of the program. There are profound lessons to be learned from this."
"Ah, what lesson?"
"After several mishaps, the production team changed all singing programs to be pre-recorded and lip-synced on the spot."
"No wonder we're not in a hurry. Alright, let's wait for the notification. Anyway, I won't leave the capital during this time."